Posted on the Disney Page of the Orlando Sentinel. The link is below.
By Steven Ford
6:45 p.m. EST, February 20, 2014
Aside from being an enjoyable way to waste hours of the day or night, Pinterest might – gasp! – actually have a useful purpose for Disney fans.
While offering countless pictures of trendy fashions, tasty recipes and inspirational quotations, it turns out Pinterest also offers a surprisingly utilitarian way to use one aspect of its site to better plan and enjoy your visit to the Walt Disney World parks, as well.
Late last year, Disney wisely began using Pinterest’s new so-called “rich pins” or, specifically, place pins. Pinterest place pins allow users to create their own travel boards to map out sites they’ve visited or would like to visit. Conversely, hospitality and tourism companies like Disney can provide their own positive branding efforts for Pinterest users by offering collectible pins from their theme parks and resorts that Pinterest users can share with their own followers.
For the users, the pins are embedded with rich details, such as phone numbers for restaurants, locations of attractions, and descriptions and more. All of this metadata, of course, makes their collection more meaningful than just the typical egotistical social-media announcement of, “Hey, look where I’m at and you’re not.”
Disney, for its part, envisions Pinterest users planning their trips to Walt Disney World or other parks by using the pins to map out their planned activities for their upcoming time in the parks, especially if they might be first-time visitors. Disney also knows that Pinterest users can use the maps while they’re actually visiting the parks and, by doing so, help spread the company’s marketing efforts much in the same way as other social-media sites such as Foursquare and Facebook.
When a user pins a place pin showing a Walt Disney World restaurant or attraction they’re enjoying, their followers get the subtle but effective reminder about the site, too. Beyond the “free advertisement” aspect of the post comes the equally effective expression of endorsement.
It’s not the only way to follow Disney on Pinterest, of course. Their general Pinterest page for Disney lists a range of time-wasting but oh-so-enjoyable boards featuring images of everything from foods to fashion, Vinylmation and Disney villains. You can find those boards and more here.
Have fun wasting your time. But when you’re serious about your next trip to Magic Kingdom or Epcot, don’t forget that you can use Pinterest to map out a strategy for your visit, too.
You can see the Pinterest site for Disney place pins here.